Confidential Proposal

Agent Builder
Activation

DayDreamers will organize a focused hackathon series for Phoebe’s new agent data platform — putting it in the hands of hundreds of developers building production AI agents, generating real usage data, community signal, and early adopters ahead of launch.

Prepared For Phoebe

Prepared By DayDreamers

Timeline May–Jul 2026

Investment From $15,000

Overview

What We'll Deliver

Phoebe has built the immune system for software — AI agents that investigate production incidents before they reach customers. Now Phoebe is extending that infrastructure into a broader agent data platform, and the next step is getting it into the hands of the people who will build on it.

Online docs and beta signups generate awareness. Hackathons generate adoption: participants build real agents, encounter real constraints, and form muscle memory with the platform. DayDreamers will run focused Agent Builder events that give Phoebe direct signal on how developers use the data layer, what breaks, and what sticks.

Hands-on hackathon events targeting developers building production AI agents
Every team builds with Phoebe’s agent data platform — real projects, real feedback
Pre-launch community seeding across the Agent Builder audience
Content and social amplification at each activation
End-to-end execution from recruitment to post-event reporting

About Phoebe

The Immune System for Software

Phoebe deploys swarms of AI agents that continuously investigate live data — logs, traces, commits, and infrastructure signals — to diagnose emerging issues and generate preemptive fixes before they become customer-impacting failures. Founded by Matt Henderson and James Summerfield (previously CEO and CIO of Stripe Europe), Phoebe has raised $17M in seed funding from GV (Google Ventures) and Cherry Ventures.

Now Phoebe is building a broader agent data platform: a unified data layer that lets any AI agent query across multiple enterprise data sources with a single SQL call, with fine-grained access control at the table and column level. This is the product DayDreamers will put in front of builders.

$17M Seed Raised

90% Faster Resolution

GV Lead Investor

20+ Team Members

Strategic Context

Why Hackathons Now

Phoebe’s agent data platform solves two hard problems that every agent builder hits: unifying data across fragmented sources, and controlling what each agent can access. These are constraints developers feel most acutely when building — which makes a hackathon the highest-signal distribution channel for a pre-launch product.

Pre-Launch Signal

Hundreds of developers attempting real integrations in a single day surfaces friction points that months of internal testing cannot.

Community Seeding

Agent Builders who solve real problems with the platform become its earliest advocates and contributors.

Content Generation

Every project built is a use case. Every demo is shareable content. Every winner is a case study for launch.

Global Reach

DayDreamers operates across the US, Europe, and Asia — matching Phoebe’s London-based team and international customer base.

Event Format

Agent Data Sprint

Each activation follows a repeatable half-day format. Participants build AI agents that query real-world data sources through Phoebe’s unified data layer — observability platforms, documentation, notification systems, and more. Short enough for strong turnout, long enough for real product usage and demos.

Activity	Time
Doors Open & Check-in	11:30 AM
Phoebe Platform Workshop & Challenge Reveal	12:00 PM
Agent Building Session	12:45 PM
Office Hours & Mentoring (ongoing)	—
Project Submissions	4:30 PM
Demo Presentations & Judging	4:45 PM
Awards & Networking	5:30 – 6:30 PM

Challenge tracks: best multi-source agent, best access-control design, most creative data workflow
Every team uses Phoebe’s agent data platform as their data layer
On-site mentors familiar with the platform at each activation
Repeatable format across all locations

Deliverables

What’s Included

Participant Recruitment

Targeted outreach through DayDreamers’ 2,000+ builder network, university CS/AI communities, and partner channels.

Workshop Content & Challenge Design

Co-designed with Phoebe’s team to showcase the agent data platform’s core capabilities.

Venue, Catering & Logistics

Full event production including venue sourcing, A/V setup, food, and day-of staffing.

Marketing & Social Content

Event branding, registration pages, social media campaign, and post-event content packages.

Post-Event Report

Attendance metrics, project summaries, developer feedback, and platform usage data for your launch narrative.

Community Handoff

Participant contact data and community onboarding into Phoebe’s channels for sustained engagement.

Investment

Engagement Options

Three tiers based on scope and hands-on involvement. All tiers include end-to-end event execution and a post-event report.

Tier 1 — Single Activation

$15,000

1 hackathon event (60–100 participants)
Full event production and logistics
Participant recruitment and registration
Workshop content co-design
Social media and content package
Post-event report with developer feedback

Validate with one focused activation.

Tier 2 — Launch Series

$35,000

3 hackathon events across US and/or Europe
Everything in Tier 1 at each stop
Cross-event community building on Discord/Slack
Coordinated launch content calendar
Video highlight reel for product marketing
Aggregated developer insights report

Build momentum across markets for launch.

Tier 3 — Global Campaign

$60,000

6 events spanning US, UK, and Europe
Everything in Tier 2 at each stop
Dedicated community manager for 3 months
Speaker series with Phoebe founders/engineers
Enterprise developer outreach track
Quarterly product feedback synthesis

Full-scale global developer activation.

50% At kickoff

50% At completion

Timeline

From Kickoff to Launch

Proposed timeline for the Launch Series (Tier 2). Activations are spaced to build momentum toward Phoebe’s product launch. Dates are flexible and can be adjusted to align with your launch calendar.